Color - Messages & Meanings: A PANTONE Color Resource by Leatrice Eiseman

Color - Messages & Meanings: A PANTONE Color Resource


Color.Messages.Meanings.A.PANTONE.Color.Resource.pdf
ISBN: 9780971401068 | 144 pages | 8 Mb

Download Color - Messages & Meanings: A PANTONE Color Resource



Color - Messages & Meanings: A PANTONE Color Resource Leatrice Eiseman
Publisher: GUILD, LLC


From the Author of the Bestselling PANTONEr Guide to Communicating with ColorFeatures up-to-date color combination guidelines Includes printing formulas for reproduction of 4-color process and the PANTONEr equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. ...

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